How to turn LinkedIn post comments into leads

Choose posts where your buyers comment

A broad motivational post can collect hundreds of comments and almost no buyers. Look instead at posts about your category, posts by competitors and partners, and posts by people your customers follow. A post with fewer, more specific comments is usually better than a viral one.

Read the comments, then qualify

• Keep comments that add an example, ask a question, disagree with a reason, or describe current work.
• Check the profile: role, company, size and location against your customer.
• Drop "great post" comments, competitors, and people outside your market.

Warm up, then connect

1. Reply to their comment with something genuinely useful.
2. Send a connection request with a short, specific note that refers to what they said.
3. After they accept, send a message that offers something, not a pitch.

What LinkedIn allows

LinkedIn messages reach first-degree connections only, so the connection request comes first. LinkedIn does not list who reacted to a post, so the people you can collect are the commenters. You can also collect the employees of a company when you want to reach one organisation.

LinkedIn limits how many invitations and actions an account can take, and it can restrict accounts that behave in bulk. Keep your pace low and steady, and read LinkedIn's terms before using any automation.

Keep a record

Note who you contacted, what you said and what happened. It stops you messaging the same person twice and shows which posts produce real conversations.

Posts and searches to start with

• Search LinkedIn posts for the problem in your customers' words: "struggling with onboarding", "how do you handle invoicing", "looking for a CRM".
• Open the five most recent posts by people your customers follow, such as industry voices, associations and your closest competitors.
• Prefer posts with 15 to 80 comments over viral ones. The thread is small enough to read and still attracts people with a real opinion.
• Note the date. Comments on a post from this week are warm; comments from last year are not.

A connection note that gets accepted

Keep it under two sentences and make it about them: "Your point about handovers between sales and support was the most practical thing in that thread. I work on the same problem, so I would like to follow what you share." There is no pitch, no link, and a reason that proves you read the comment.

After they accept, wait a day. Then send something useful, such as a one-page checklist or a short comparison, and ask nothing in return.

Where Avocado Leads fits

Avocado Leads does the collecting, ranking and pacing part of this work. You paste a post, a profile or a search, and it saves the people who commented, reacted, followed or match, then scores each person from 0 to 100 on buying language, how recently they were active, how well they fit your business and how reachable they are.

It then runs a paced follow or connect campaign from your own signed-in browser, with a message after where the platform allows one. It never asks for your social passwords, and it keeps to hourly, daily, weekly and monthly caps for each network. The limits that come with each platform are on the platforms page, and the safety page explains what it will not do.

Questions people ask