Guides to social lead generation and finding customers

Practical, plain-language guides to finding customers on social media. They work for any kind of business, and each one says plainly where the limits are.

• Social lead generation: how to find customers who are already engaging

  What social lead generation is, how it works on each network, and a workflow for turning engaged people into conversations.

• How to find customers on social media, for any kind of business

  Five searches, the people worth looking at and the first message to send, for any kind of business.

• Buying intent signals on social media: how to spot a real buyer

  Strong, medium and weak buying signals, with examples, and how to score them.

• Reddit lead generation: how to find people asking for what you sell

  How to search Reddit for people asking for what you sell, and how to reach them without getting banned.

• How to turn LinkedIn post comments into leads

  Choosing LinkedIn posts, qualifying commenters, and reaching out in a way that gets accepted.

• How to find customers from Instagram comments

  Where buying intent shows up on Instagram and how to reach commenters safely.

• Lead generation for small business: nine ways that work

  Nine ways a small business can find leads, what each costs, and where to start.

Looking for the product itself? See how Avocado Leads works or what works on each platform.